A wrap is a large vinyl graphic or decal. It is applied directly over the original paint of the vehicle. The application of the wrap allows you to change the vehicle’s appearance in a very short period of time and in turn allows you to remove the wrap, returning the vehicle back to its original condition if necessary.
The Outdoor Advertising Association of America classifies wrap advertising as a form of “out of home” advertising. The agency says that vehicle advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.